How Do I Decide My Podcast Editing Rate? | Deity Mailbag Q&A

June 19, 2023

Your film questions. Our professional answers.

AJ Hart asks "What is something that is often overlooked in the process of making a podcast?"

Question #1

AJ Hart asks “What is something that is often overlooked in the process of making a podcast?”

You need a mission statement

Why do you record this podcast? How does this podcast enrich you emotionally or challenge you in the way that you want?

When it’s late at night and you are still editing or maybe no one is listening to the podcast at the start, you need something deeper to get you through it.

Why edit a podcast? Finding motivation graphic
Dave Cintron asks "I would like to sell podcasting services for clients what rates should I charge?  How do I value myself?"

Question #2

Dave Cintron asks “I would like to sell podcasting services for clients what rates should I charge?

How do I value myself?”

Conduct a survey

Research editing services or other editors at your level, see what they charge, and find the average.

Podcast analytics. Market survey analytics
female podcast editor

Take note of your skillset and assets

What do you do differently with your services?

What is your education level, previous experience, and what additional assets can you provide.

All of these details will justify the rate that you ask for.

Question #3

ChaseWStine asks “What’s your recommendation for doing a podcast setup outdoors?”

ChaseWStine asks “What’s your recommendation for doing a podcast setup outdoors?"
outdoor event

DON’T

If you want to record a professional and clean-sounding podcast, outside recording just isn’t the move.

Use the right gear and an isolated environment

If you must record outside, use a very directional microphone to get rid of background noises and windscreen over it for wind protection.

Next, find an isolated area like a band shell or cabana. Whatever can help protect you from the elements will contribute to a better sound.

outdoor bandshell
burningdownthekrause asks "If I’m making a new podcast should I find someone to do it with me like a cohost or should I do it myself?  Also, does it need to be on video for it to be successful?"

Question #4

burningdownthekrause asks “If I’m making a new podcast should I find someone to do it with me like a cohost or should I do it myself?

Also, does it need to be on video for it to be successful?”

There are success stories everywhere

Solo or co-hosted examples of success can be seen everywhere. The key is to be purposeful and use your current resources to make the show as good as it can be.

my brother, my brother and me. Welcome to night vale
Dungeons & Daddies. Critical Role

What does the content need?

Similarly, there are success stories for audio and video podcasts so don’t let that be the deciding factor.

Ask yourself if the content NEEDS a video element to say what it wants to say. Video podcasts take a lot of work and aren’t worth it if they add nothing to the content.

Question #5

AJ Hart asks “What do you look for In a podcast hosting service?”

AJ Hart asks "What do you look for In a podcast hosting service?"
Acast podcast hosting

They are all sort of the same

Most podcast hosting services largely do the same thing. The real deciding factor is free or paid services.

Though free hosting services are convenient, they lack the freedoms and data given by paid services.

Our recommendations

Acast, though pricey, comes with a boatload of analytical data and features.

Another good suggestion is Captivate since it allows for dynamic insertion. This is especially great if you have a large backlog and want to utilize ads.

Captivate podcast hosting
Alec asks “What's the best way to grow your podcast?"

Question #6

Alec asks “What’s the best way to grow your podcast?”

Host guests and be a guest

Invite other podcasters of a similar type to your show. Their audience already listens to podcasts so convincing them to give your show a try is MUCH easier than someone who doesn’t listen to podcasts.

As your podcast grows, reach out to other shows with the interest of being on an episode. If your personality shines, listeners will surely seek you out.

two women podcasting with Deity VO-7Us
Deity V-mic D4 held by young filmmaker

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